WorkflowMax is an all-in-one cloud based job management software that makes it easy to capture leads, track time, and create quotes, purchase orders, invoices and everything in between. Xero purchased the company in February 2012. We wanted to see what effect this has had by speaking with Gavin George who is the Co-Founder & General Manager of WorkflowMax.
A thought leader in the cloud computing industry, Gavin intimately understands the challenges that companies face in transitioning and managing their business in the cloud. Having grown WorkflowMax to 5000+ customers worldwide, Gavin is a frequent conference speaker where he shares his thoughts on how cloud technology can help businesses grow. He is based in Auckland, New Zealand, where he spends his time chasing his two kids around their various sporting endeavours while trying to improve his very average (his words!) tennis game.
Q: Why did you create WorkflowMax, and who was the target audience at the time?