XU Magazine - Issue 01

What business owners really want


There are a lot of things in life that we don’t fully understand.

Technology, for example, can seem shrouded in mystery – “it just works” is a phrase that Steve Jobs would often joyfully remark.

If only it were like that with business. If only business models just worked! Finding and keeping great people, communicating with existing customers and discovering new ones, while producing great solutions and making sure the numbers add up, certainly isn’t trivial. For the small business owner, this feeling of spinning multiple plates can be overwhelming. To add to that – it’s likely that what worked this time last year won’t be good enough this time next year. Technology continues to change the way we do business and the pace of change isn’t slowing down.

New opportunities

We need to understand the past, but more importantly, and more than ever before, we need to consider the future. It’s not all doom and gloom: there are serious opportunities emerging.

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About the author

Colin Hewitt, CEO Float

Float, based in Edinburgh, is an online cash management and forecasting tool that helps you manage your business and keep on top of your cash flow. By projecting your future cash in the bank it’s easier to make the right decisions for your business.