XU Magazine - Issue 02

Uncovering the demons in the sale


The real challenges accountants face in expanding services to their SME clients.

Accountants never like to think of themselves as salespeople. After all, we are above the fray of peddling used cars. We provide professional services.

My own experience as a high level consultant might lead to the conclusion that what I do surely must be past selling. In fact, selling is a component part of EVERYTHING we do professionally.

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About the author

Peter M. Vessenes, CEO Profitsee

An American College graduate who lived through the 1960s, Peter Vessenes founded Profitsee in the early 21st Century after a varied career in other business roles.