XU Magazine - Issue 04

Monster growth by retargeting your client base


Retargeting is a term most commonly associated with online marketing, but it is a concept that holds promise for your firm’s growth. In marketing, retargeting refers to hitting the same customer with ads across the Web. In the world of accounting, though, retargeting simply refers to offering more services to more customers. Your customers – that is, your clients – are your keys to growth. Specifically, the type of clientele you have strongly affects the amount of revenue you generate from them. And that could mean that it is time to offer them something new.

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About the author

Guy Pearson, Practice Ignition

Guy has more than a decade’s experience in professional practice and is a Chartered Accountant.
Before Practice Ignition he founded and grew Interactive Accounting and Your Modern Practice.
Guy’s extremely passionate about providing small business owners with better information and better advice.