XU Magazine - Issue 04

Remote: Office not required by Jason Fried & David Heinemeier Hansson, founders of 37 Signals


In the same way that online accounting software has massively affected our perception of what is ‘normal’ when it comes to accounting and bookkeeping (and accountants themselves), remote working is also spreading rapidly. Having an office is now optional, not required, when it comes to growing a successful business.

Reading this book was like reading the inside of my own head. It was almost uncanny how often I thought, “That’s what I’ve been saying!”, or scribbled “YES!!” in the margins of a particular page. Even the dedication page had me laughing – “For all those sitting in traffic right now”. I hate traffic and commutes with a passion. Combine that with the fact that I love Scotland and didn’t want to move, and you’ve got the Profitable Firm, which I set up several years ago from a spare bedroom in my flat.

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About the author

Karen Reyburn, Managing Director, Profitable Firm

Karen Reyburn, the Managing Director of the Profitable Firm, is a former accountant who specialises in online marketing for accountancy firms.