XU Magazine - Issue 06

In 2016, Xero Advisors play a vital role in helping clients


In this article, Wes Vermaas and Dave Cahill, cofounders of the My Own CFO app for Xero examine just a few of the ways in which Xero Advisors can help their Clients weather the head winds of what will be another unpredictable year ahead…

B.J. Neblett, Author and screenwriter of The Twilight Zone paranormal hit TV series of the 1970’s wrote:

“We are the sum total of our experiences. Those experiences – be they positive or negative – make us the person we are, at any given point in our lives”.

Whilst Neblett was writing in the context of emotional experiences, the quote applies equally to those of us who manage and run businesses and, particularly, to those who advise clients that run businesses.

A significant issue often facing entrepreneurs and business owners in start-up or emerging (growing) businesses is that they will most definitely encounter issues and challenges where the ‘sum total of [their] experiences’ will not assist them to resolve or deal with these challenges – simply because they haven’t faced them before.

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About the author

Wes Vermaas and Dave Cahill

Wes and Dave are the co-founders of My Own CFO, an Add-on which provides managers of emerging business with real-time analysis of business performance and shows clearly how cash flow can be increased.