XU Magazine - Issue 06

The Power of Customer Reviews

Written by Jared Armstrong

Get new customers with the help of your existing ones…

Have you ever seen a website, service or app with countless positive reviews and testimonials and thought ‘wow – these guys must be good’? You’re not alone. Reviews and testimonials are a great way to get potential clients to start a conversation. MinuteDock is one of the highest rated products in the Xero Addon Directory, and our hundreds of five star reviews are constantly mentioned as a reason new leads considered us.

The good news is that this isn’t just for apps – you can use short reviews and testimonials to drive new business regardless of your industry. Showing the right reviews presented in the right way on your website can have a huge influence. Couple that with the fact that customers are now savvy enough to look for reviews on Google and around the internet as they research your company.

So what is it about our brains that makes reviews so powerful, how do you get more, and what do you do with them once you’ve got them?

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About the author

Jared Armstrong

Jared is the CEO and founder of MinuteDock – the top rated time tracking software for Xero. Like Xero, MinuteDock is a Kiwi company, but Jared is currently living in London enjoying the amazing weather. You can pick up a free trial of MinuteDock for your business at minutedock.com/xero or learn more about our partner program at minutedock.com/partner