Issue 08

3 things you are not doing to manage your leads

Mallika Goel - WorkflowMax

Bringing it back to the basics!

Struggling to finding new customers? What about keeping them long enough to convert them to sale? Oh, and throw in the added worry of nurturing them down the marketing funnel, cajoling and coaxing them to stay engaged for the long haul, all the while warding off competition, and trying valiantly not to lose their details in that stack of papers, that is masquerading as your “lead management system,” dangerously on the verge of teetering off the edge of your desk…

*gust of wind*

Oh look…there it goes.

Unfortunately, this is a reality for a lot of small business owners. Instead of regurgitating what any number of business or lead management blogs could tell you, I am going to highlight three things that you are probably NOT doing to manage your leads.

1) You are not… treating potential customers like, well, people

I will be honest, I hate the word “lead”. Even “prospect” gives me a headache. Why not just assign potential customers a binary code of 1s and 0s, and be done with it? Marketing jargon like this acknowledges that these customers have a personality, real needs, and problems that we need to help them overcome! Let’s try being #human for a change.

So, what can you do?

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About the author

Mallika Goel, Marketing Copywriter, WorkflowMax

Mallika is a Marketing Copywriter at WorkflowMax fresh from the agency world, bringing with her four years of experience working with some of New Zealand’s largest brands as well as more boutique ones. She believes life’s too short to do one thing so keeps herself busy pursuing her many interests: an obsessive love of writing/blogging, fitness, travelling and design.