XU Magazine - Issue 08

The rise of the custom App


Forward thinking accountants looking to embrace Xero within a custom App…

In today’s increasingly competitive and digital marketplace, the most successful accountants are the ones seeking innovative ways of working and gaining advantage. Daniel Richards looks at the role the custom App plays in differentiating and future-proofing a firm.

We live in a smartphone society. With record levels of ownership, our mobile devices have changed our personal and professional lives, transforming how we communicate, who we interact with, and how we present ourselves to the world. At the heart of mobile engagement is Apps; 90% of the time people spend on mobile media devices, they spend using Apps. We are recognised, at MyFirmsApp, as the pioneer of custom mobile software, for accounting firms who want to engage with their clients via their smartphones and tablets. We work with firms to build a branded, tailored mobile App version of their business, integrate the accountancy and finance services they use, and package it into a streamlined App their clients can download for free. It puts that firm in the hand, pocket, desk and bedside table, via a device their clients constantly use.

Clever, capable software like Xero gives any practice a solid foundation, to run effectively and service clients. A custom App helps firms of all sizes move to the next level. As the world-leading provider of Apps for accountants, we are endorsed by all major professional bodies, and will soon exceed 200,000 end users. It is growing because accountants realise that, in today’s 24/7 mobile world, they cannot afford to be left behind.

We deal with a lot of fully Xero firms, and we have seen the difference that Xero has made to them and their own clients. Working in the cloud, these are practices that particularly understand the importance of cutting edge technology. They are also some of the most commercially savvy companies we deal with. They tell us that it simply “does not look right” if they do not have their own App.

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About the author

Daniel Richards, Head of Sales, MyFirmsApp

Daniel is Head of Sales and a member of the executive team at MyFirmsApp. He is passionate about helping firms maintain a key role in the always-on App environment, which plays such an important part in our daily lives. Daniel has been involved in helping professional service firms grow and make the most of new techniques, strategies and technology for over 17 years.