If you don’t pay then you don’t pay attention…
Offering services for free, or telling clients “that’s free of charge” or “I’ll do that for free,” can seem like a simple way to add value (or to market yourself.) But is it doing more harm than good?
Over the years, I’ve used this technique; but in recent times (after lots of listening and learning) I’ve realised that ‘free’ generally gives the perception of ‘worthless’. Further, I also find that if you don’t pay, you don’t pay attention.
Think about your own perception of FREE. I’m personally quite sceptical of FREE services, and I usually find they’re inferior and a waste of my precious time.