XU Magazine - Issue 09

Going beyond customer service

Going beyond customer service - Rory Finegan

Beyond Accounting actually started out as Finegan Accountants. I founded the company a few years ago, under my own name, but when we decided to expand the business last year, it quickly became apparent that a rebrand would put us on the best footing for future success…

This rebranding happened in late 2015. Far more than just a new logo, the rebrand was part of a programme of development that went from marketing to systems updates and involved expanding the teams rapidly with qualified accountants, part-qualified accountants and trainees. When building the Beyond brand, we decided that it would only work if we really engaged with our clients. I knew from my years in practice that clients really appreciated the personal touch.

They valued the fact that I would take the time to explain accounting issues in a plain-English way, or when I showed them an online solution I had seen that would benefit their business. It was these learnings that led to us placing customer partnerships at the heart of everything we did during the transition from Finegan Accountants to Beyond Accounting. It’s something we haven’t stopped doing since.

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About the author

Rory Finegan, CA and Founding Partner, Beyond Accounting

Rory is a Chartered Accountant and founding partner of Beyond Accounting, the leading Xero partner in Ireland. Rory is an avid user of technology and in just a few years has built a practice that’s renowned for its expertise in cloud solutions. Beyond Accounting believes in offering a customer-centred service, helping clients grow their business the smart way.