In the four years since our launch in 2012, our online cab hailing service Careem has grown into a multinational transportation network, serving 10 countries and 25 cities across the Middle East, North Africa, and South Asia.
It is our mission to connect people and cities via a simple technology-enabled, real-time driving platform. We have brought passengers and drivers together, resulting in a safer and more accessible transport option in the region.
It’s fair to say that since its inception, Careem has truly blossomed. But as any fast-growing company will attest, there are a number of challenges that inevitably crop up as business operations are scaled.