A fascinating development for me as I work with accountants all over the world is discovering those who are more than ready to spend money – serious money, big money even – on their marketing….and yet these accountants could still be setting themselves up for a big fall.
How could that be? Isn’t the biggest hurdle for accountants to overcome that of being ready to big-scale invest in their marketing?
I would argue that the biggest hurdle accountants are facing today is that of changing your mindset entirely.
When you approach marketing with a personal, interested, involved attitude, it will revolutionise your results.
Accountants are often given quite a hard time about marketing. They’re told that they are not good at marketing (or design, or writing content, or social media). If you’re an accountant, it’s likely you tell yourself that on a regular basis.