Welcome to another episode of the Xero Users Podcast! This is the independent podcast series from the XU team where we interview various members of the Xero User Community, including Add-ons, Xero staff and accountants.
This podcast focuses on marketing, and features an interview with Karen Reyburn from The Profitable Firm (a creative and marketing agency for accountants).
Karen tells us about the importance of content marketing, as well as giving some advice for accountants and bookkeepers who want to improve their marketing strategy.
Favourite quote from the podcast: “We have to get away from this principle that we’re all in competition. This is what Xero and Xerocon does so well – it reminds us that this is family.”