Welcome to another episode of the Xero Users Podcast! This is the independent podcast series from the XU team where we interview various members of the Xero User Community, including Add-ons, Xero staff and accountants.
This podcast was recorded at Xerocon London 2016, and we’re interviewing Xero’s Chief Marketing Officer, Andy Lark.
Andy Lark talks about how he started working with Xero and how Xero’s success comes from constantly innovating the product, as well as giving his opinion on social media marketing and finishing with three tips for marketing success for any business.
Favourite quote from the podcast: “It’s not sufficient for us to build good accounting software, because that’s not enough of a reason for you to switch from what you’re on.”
(Header image: Andy Lark speaking at Xerocon London 2016. Source: goo.gl/1d9l8b)