Welcome to another episode of the Xero Users Podcast! This is the independent podcast series from the XU team where we interview various members of the Xero User Community, including Add-ons, Xero staff and accountants.
This podcast episode is the first of 12 talking about content marketing. We’re joined by Karen Reyburn of the Profitable Firm to talk about finding a Niche.
Karen gives us a good introduction to the concept of content marketing, and goes on to describe how much more effective it can be if aimed at a niche area. We also chat about possible concerns with niche marketing, including whether serving one sort of client will be dull.
Favourite quote of the podcast: “This is a great marketing principle: people love stories. Tell stories!”