Every year, Xero Awards gives us an opportunity to celebrate the incredible commitment and achievements of our accounting, bookkeeping, and ecosystem partners, who work tirelessly to help small businesses throughout Asia thrive.

The last year has been a challenging one. Amidst macro economic challenges like inflation, rising costs and talent shortages, you have been the first line of support for Asia’s small business. The impact of your work and support on our local communities is immeasurable.

To honour you and the extraordinary work you and your teams do, we are hosting the 2024 Xero Awards Asia to showcase the innovation, resilience and perseverance your firms and companies have demonstrated over the last year.

New award category alert

This year we are excited to introduce a new award category. The all new App Partner of the Year Award will recognise a Xero App Store partner in Asia who provides a fantastic user experience and has a world-class engagement programme, along with a proven track record of growth with Xero’s customers and/or accounting and bookkeeping partners.

There are five categories in total:

• Small Accounting Partner of the Year
• Medium Accounting Partner of the Year
• Large Accounting Partner of the Year
• Advisory Partner of the Year
• App Partner of the Year

Nominations are now open and will close on 14 June at 23:59 SGT. You can enter for any and every category you qualify for.

Finalists will be announced on 27 June and the winners will be revealed at our Awards ceremony on 6 August.  

Finalists will be selected by a judging panel of leaders at Xero and winners will be selected by industry experts.

Want to make your application stand out? Here are some helpful hints:

• Download the PDF version of the category questions from Award Force to plan and draft your responses before you submit them. Note: PDFs are for planning purposes only. All submissions should be made through Award Force.
• Answers for each question should be comprehensive. A single sentence is not enough context for our judges to evaluate your response.
• Use the three C’s – be clear, concise, and correct. Try to avoid repetition, and showcase the important details – leave out any adjectives that don’t add new information.
• We love data – nothing tells a story like numbers, paired with case studies and testimonials demonstrating a real-world impact.
• Focus on value creation, for everyone from clients to your employees and the community at large.
• Share how your efforts have helped change the status quo and describe innovative approaches, new methods and ideas that have made a difference.
• You can submit links and/or attachments to your application with relevant information to support your entry. We recommend three to five links and/or attachments per answer to each question. Examples of what you can include:
  • Link to a blog or article you have written to promote Xero
  • Screenshots or photos of your marketing activity promoting Xero (social media posts, Xero-focused events, etc.)
  • Screenshots of customer reviews or testimonials
  • Relevant certifications and accreditations
  • Images or graphs of relevant data

For rules, judges’ information, and eligibility requirements for each category, click here.

Good luck! We can’t wait to hear your stories!