ANNA’s AI-powered bookkeeping and accounting tool +Taxes has helped thousands of Limited Companies stay on top of their finances and file their tax returns with confidence. Now, +Taxes has been adapted and soft-launched for sole traders - with hundreds signing up since the product went live two weeks ago.  

ANNA’s advanced features make it easy for sole traders to ensure that all allowable expenses are properly recorded, documented and accounted for, that submissions to HMRC for Self Assessment are accurate and that no tax savings are left behind.

In addition, sole traders get access to day-to-day admin features to manage their business more efficiently, such as automated invoice chasing and payment links for improved cash flow, monthly payroll services for one employee, as well as automated custom pots to put money aside for things that matter - such as their Self Assessment bill. ANNA gives users visibility and control over finances and taxes, taking the stress out of the filing process. There’s also 24/7 customer support with less than 60 seconds waiting time.

+Taxes for sole traders costs £3/month for the first three months, then £15 +VAT/month after that, while traditional accountants would typically charge around £150 per month for services such as book-keeping software, quarterly VAT returns, monthly payroll and the self-assessment prepared.

In a move that cements ANNA’s position as a market-leader in the tax SAAS services space for SMEs, the brand has also simultaneously released a standalone Payroll service available for both Limited Companies and Sole Traders.

The new Payroll feature follows the classic ANNA experience - no fuss, simple and user-friendly with customer support available 24/7. Once set up, customers can start filing payslips in just a few clicks, with PAYE, NIC and Pension contributions calculated automatically and payments conveniently integrated to the ANNA business account.

The software is HMRC-recognised and available for up to 5 employees at just £20+VAT/month (traditional accountants would typically charge £75/month for payroll for 5 employees).

ANNA’s Head of Accounting and Tax Product Caroline Duong says, ‘ANNA is growing alongside its customers, who are expanding their operations and taking on more staff. We saw an increasing demand from small businesses and sole traders who wanted to continue keeping all of their business admin within ANNA but they needed payroll support. Our entire mission is to make life easier for SMEs, so we created this new stand alone payroll solution to do just that.’

+Taxes has reached the significant milestone of hitting £2.6m ARR in 2025, proving that it’s sticky with customers and is delivering services that SMEs need.