From XU Magazine, 
Issue 41

Q&A with Henrik Grim, Mimo Co-Founder & CEO

This article originated from the Xero blog. The XU Hub is an independent news and media platform - for Xero users, by Xero users. Any content, imagery and associated links below are directly from Xero and not produced by the XU Hub.
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XU: Can you briefly introduce Mimo and the vision behind its creation? What problem were you and your co-founders aiming to solve in the accounting and finance space?

HG: Mimo was founded with the mission to simplify financial management for SMEs, accountants, and bookkeepers by streamlining the way they handle business payments. We saw that many businesses and their accountants & bookkeepers struggle with managing payments—both incoming and outgoing—leading to cash flow problems and inefficiencies in reconciliation processes. So we created Mimo to provide a platform that automates these critical financial operations and helps businesses take control of their cash flow without the headache of manual effort.

XU: Can you tell us about the founding team behind Mimo? How did you all come together, and what unique skills and experiences does each co-founder bring to the table?

HG: My co-founders and I first met over a decade ago while working at iZettle (now Zettle since its acquisition by PayPal) where we worked on solving payment problems for small businesses. Since then, we’ve gone on to work in different fast-growing tech companies, where we gained deeper expertise in finance, software development, payments, and SME products. What brought us back together was a shared realisation that, despite the advances in fintech, small business owners are still grappling with many inefficient financial processes. And that’s the very problem we set out to solve with Mimo.

XU: Since launching Mimo, how has the company evolved, and how do you see your platform fitting into the broader financial and accounting ecosystem?

HG: We just launched publicly 6 months ago, but we’ve already evolved significantly since then. We initially started with our accounts payable product, Mimo Pay, as well as our built-in credit line, Mimo Flex. But we have always known that granting accountants and SMEs with the ability to handle both sides of the cash flow equation was essential. By having everything in one place, it’s easier for businesses to stay on top of their finances, which we think is going to be crucial as we continue to integrate more deeply into the broader financial ecosystem.

XU: What kind of company culture are you building at Mimo, and how do you ensure that the team remains aligned with your mission, especially as the company scales?

HG: At Mimo, innovation and putting our users first are at the core of everything we do, so we foster an environment where thinking outside the box and maintaining a customer-centric mindset are key. What that means in practice, is an emphasis on a flat organizational structure, where we hire a few, highly experienced people who act as individual contributors. It also means that we work in smaller, dedicated teams that align on weekly execution against short-term targets, while we within the larger company do quarterly planning sessions to maintain focus on the longer-term mission. It’s a fast-paced environment, but this way of working ensures we’re all pulling in the same direction, which is crucial as we scale.

The Mimo team at their latest kick-off.
XU: Let’s talk about your new Mimo Get Paid product. Could you explain what it is and how it fits into Mimo’s broader suite of offerings?

HG: Mimo Get Paid is designed to help businesses get paid faster by streamlining their accounts receivable. It automates the process of getting paid, from sending out payment requests and reminders, to reconciling bank transactions. Together with our existing Pay product, which handles accounts payable, Mimo forms a complete cash flow management system, allowing businesses to manage both incoming and outgoing payments from one platform. This not only optimizes the payment cycle but also ensures that businesses have better control over their financial health.

 

XU: What specific pain points in accounting and bookkeeping does Get Paid aim to solve for businesses and accountants?

HG: One of the biggest pain points we’ve identified is the time-consuming nature of reconciling payments and chasing down late invoices, which can be particularly frustrating for SMEs with limited resources. Additionally, it helps accountants by providing real-time visibility into cash flow, making financial reporting and planning more accurate and less labor-intensive.

XU: Could you walk us through the key features of Get Paid and how it helps streamline cash inflows for businesses?

HG: There are several key features in Get Paid designed to get paid faster. First, it allows you to set up automation workflows to send reminders, reducing the need for manual chasing. Second, it allows businesses to offer flexible payment options, including bank transfers, direct debits, and credit cards, which makes it easier for customers to pay on time. Finally, it provides automatic reconciliation of payments across any payment method, so businesses can see at a glance which invoices have been paid and which are still outstanding. These features work together to help businesses get paid faster and manage their cash flow more effectively.

Excited to be back at the tradeshows, this time attending Accountex Manchester.
XU: Automation is a growing trend in accounting. To what extent does Get Paid leverage automation, and how does it reduce manual processes for users?

HG: Automation is at the core of what we do. The platform automates many of the traditionally manual processes, such as sending out invoices, following up with reminders, and reconciling payments with bank transactions. This not only saves time but also reduces human error, ensuring that businesses have accurate, up-to-date information about their cash flow. For accountants and bookkeepers, it means less time spent on tedious tasks and more time focusing on strategic financial management.

XU: With Get Paid offering more automation and control over cash inflows, do you see the role of accountants changing? How do you think they will adapt to this new technology?

HG: I think accountants and bookkeepers will continue to play a crucial role, but their focus will shift more toward advisory services and helping clients manage financial planning, as automation takes over many of the manual tasks. Get Paid provides the tools to give accountants more time to have more frequent, high-value engagements with clients, and I believe they’ll embrace this shift as it allows them to provide even greater value.

XU: How can small and medium-sized enterprises (SMEs) benefit from Get Paid? Are there specific features tailored to address the challenges these businesses face with cash management?

HG: With Get Paid, SMEs can benefit from automated payment reminders, flexible payment options, and instant reconciliation, greatly minimizing the time and effort required to receive payments. Additionally, through the Mimo platform, they can also access flexible working capital, further supporting healthier cash flow. Given the current economic environment, we know this to be more important than ever.

The Get Paid release includes sleek payment portals to send to customers, including automated reminders.
XU: The accounting tech space is competitive, with many tools aiming to simplify financial processes. How does Get Paid differentiate itself from similar offerings in the market?

HG: What sets Get Paid apart is that it’s part of a fully integrated platform that handles both accounts payable and accounts receivable. Many tools focus on one side of the equation, but we believe that managing cash flow effectively requires both AP and AR to work seamlessly together. By offering a single platform for all payment-related processes, we provide businesses with a holistic view of their cash flow, making it easier to optimize both sides of the ledger. Further, by offering flexible finance natively embedded, we provide more options for both SMEs and their customers to make payments on terms that suit them and reduce potential negative cash flow impact.

XU: Looking ahead, what do you think the broader implications of Get Paid and similar tools will be for the accounting profession as a whole?

HG: From what we’re hearing from our users, the continued advancement of automation is enabling accountants to broaden their offering and take on more clients, while becoming more focused on providing services like financial analysis, strategy, and planning. It’s an exciting time for the profession, and I think automation is only going to elevate the role of accountants in the future.

XU: Are there any future developments or features in the pipeline for Mimo?

HG: We’re constantly improving and expanding our platform in terms of functionality. In particular, we are working on a set of features around helping Accountants, Bookkeepers and business owners understand and control short-term cash flow in their payments workflow, with new data and finance products embedded into the Mimo platform. We are also working with increasingly large accounting firms, where we are building out broader support for their specific needs. Stay tuned—there’s a lot more to come!

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