Last month, the Accounting & Business Show Asia made its successful debut with a brand new name and identity at the Sands Expo and Convention Centre Singapore.

The 2-day event welcomed over 3,100 finance leaders, accountants in practice and business, bookkeepers, human resource, sales, marketing, IT teams and business owners, who enjoyed a buzzing expo floor, a jam-packed schedule of CPD-accredited conference sessions and amazing networking opportunities. The event truly cemented its place as an unique forum for learning, discovery and engagement.

Over 130 sponsors, exhibitors and partners showcased the latest innovations in accounting software, finance technology and digital business tools, offering attendees an unrivaled opportunity to explore a swathe of solutions and services designed to make their lives easier. They include Title Sponsor Xero (7th year running), Diamond Sponsor Summit and Platinum Sponsor Intuit Quickbooks.

Attendees witnessed innovation in action at the brand-new Start-up & Pitch Zone, which saw more than 70 of the region’s newest and brightest sharing industry findings and trending solutions that are redefining the future of accounting, finance and business. More than 35 Start-up founders also had the opportunity to deliver concise and impactful pitches to highlight their value propositions, promoting knowledge sharing and building a synergetic ecosystem.

5 CPD-accredited conference theatres (Digital Innovation, SME Finance Transformation, Digital Practice, The Enterprise CFO and the new SME Leaders Theatre) covered a diverse range of topics vital for accounting, finance and business leaders of tomorrow. Attendees clocked in up to 14 hours of CPD points while gaining valuable insights from more than 200 influential and seasoned expert speakers.

There was only standing room at the opening Keynote session by Xero, where Sarah Foo, Head of Sales - Asia emphasised on the importance of digital transformation, which allows businesses to thrive by improving efficiency, unlocking new revenue streams, reducing costs and making better decisions.

Juvanus Tjandra, Partner - Digital Finance Leader, KPMG also took the keynote stage and gave the attendees some food for thought, including how accountants and finance business leaders need to have a venture capitalist mindset. The brand-new Roundtable Discussions also received overwhelming response, as attendees gathered in 9 intimate groups for focused discussions on the hottest topics and fostered collaboration.

Industry experts who took the stage include:

• Amanda Newton, Group Manager – Accountant Segment, Global Markets, Intuit Quickbooks‍
• Anneliese Ng, Director of Finance, FCM Travel Asia‍
• Bernard Aw, Chief Economist for Asia-Pacific, Coface‍
• Cyl Lin, Human Resources Director & APJ HR Business Partner, Tech Data APAC‍
• Daniel Hustler, Education Manager - Asia, Xero Asia‍
• Dr. Prasart Jongjaroenkamol, Co-Director of Master of Professional Accounting, SMU School of Accountancy‍
• Dr. Vincent Lim, Managing Partner, Eco Sustainability Group‍
• Garima Mamgain, Global Segment Marketing Manager, Auto Electrification, 3M‍
• Grace Lee, Head of Finance, Procurement and Risk, NTUC Health Co-operative Limited‍
• Ivan Phuah, Finance Transformation Partner, PwC South East Asia Consulting‍
• Jet Chan, AKA Services and Digital Chief Financial Officer, GE Healthcare
• ‍Jo-Ann Chung, Chief Executive Officer, Summit‍
• Joanne Ng, Senior Manager, E-Invoice Project Office, IMDA‍
• Kala Subramaniam, Chief Executive Officer and Board Member, Enam Asset Management (Singapore) Pte Ltd‍
• Lee Yun, Senior Manager, Goods and Services Tax Division – General Branch, IRAS‍
• Nicholas Mclaren, Chief Financial Officer, dnata‍
• Sarah Foo, Head of Sales – Asia, Xero Asia‍
• Will Wyld, Finance Director, Digital Transformation, Unilever‍
• Xue Xia, Founder and Chief Executive Officer, Xenturo Strategies
  

The sense of community felt throughout the event was truly remarkable and it was a hub for innovation, agility and growth. We are extremely elated to announce the 2025 edition, which will take place at Sands Expo & Convention Centre on 22 - 23 October 2025. Prime booth positions and speaking slots are already filling fast. If you have a solution that you want to get in front of thousands of accounting, finance and business leaders from Asia and beyond, act fast to secure your ideal booth position and speaking slot. Submit your enquiry or reach out to the team now to discover a range of sponsorship or exhibition packages customised to your budget:

Laura Binns

General Manager

Email: laura.binns@terrapinn.com

Bess Delarosa

Business Development Manager

Email: bess.delarosa@terrapinn.com