One of the Xero Developer team’s goals is to match the right app with the right customer at the right time, and a key channel on how we do this is via the Xero App Store. We’re constantly making improvements to the App Store and your app listings to help our team collect data that will help enhance the visibility of your app with the right customers, and help drive more quality traffic and leads. We’re excited to share the latest improvements we’ve rolled out.

Let’s take a look at the new fields:

• Free Trial: This field provides information about whether your app has a free trial and the duration of the trial.
• App Audience: This field enables you to select the primary customer your app is designed for so we can better match users with your app.
• App Features / Customer Tasks: This field allows you to select the tasks your app helps customers complete. You’ll be able to select up to 10 App features that match your customer’s primary tasks. While only the first 5 will show on your app listing, the rest will be used for internal categorization and SEO optimization.

What you need to do

1. Log in to the developer portal
2. Navigate to your app listing
3. Update the Free Trial, App Audience and App Features section of your app listing.
4. Submit your changes

These fields are now mandatory to complete in order to submit changes to your app listing. If you have any questions, feel free to reach out to us at api@xero.com.

We’ll continue to make improvements — so please stay tuned for more exciting updates and features coming this year, including new pricing options.

Thanks!
The XD Team